This 2-day comprehensive seminar will teach you proven strategies and tactics to apply to your banking services and improve your performance by providing and delivering ultimate customer satisfaction.  It will put you on track for successfully marketing your banking services and delight your customers. Banking services are very special and so is the marketing treatment they deserve. Do not get caught in a me-too banking strategy that do not differentiates your bank from any other.  Learn how to measure your service performance from the customer’s point of view and get best results by integrating all of your employees into a better quality service.

PROGRAM FOCUS:

· Understand the different aspects of banking marketing

· Identify an integrated framework for banking marketing

· The banking services marketing process and mix

· How to keep customers and attract those you really want

· Quality as a fundamental issue in creating value for your services

· Identify which tactics drive customers away and avoid them

· The service process as the value generating process

· Generating trustworthy service and loyal customers

· How to promote your banking services to your target markets

· Customer orientation and banking service marketing

· Successfully applying banking service strategies

· Building a market driven bank

· Identify the areas where you can improve your customer’s overall banking experience and remember you always

· Obtaining referrals and more business from your current satisfied customers

· Internal marketing, why applying marketing principles to your own employees will improve your service

 BENEFITS:

This 2-day comprehensive seminar will give your tactics to apply to your banking services and improve your performance.  Take back tools and models to put to use right away.   Learn how to maintain the bank’s image and generate goodwill in your community and region.  Learn how to grow your banking services and apply some unconventional practices that will delight your customers.  The step-by-step process of banking excellence studied during the course will enable you to apply the latest techniques to improve your banking offerings.