Winning the marketing war is essential in today’s very competitive world. It is fundamental that the marketing strategy be correct for the organization to succeed. The strategies must be right first; then the tactics to support the strategy. Strategy is “doing the right thing” and tactics is “doing things right”.

This 2-day intensive course gives you the knowledge and skills to develop and apply the right marketing strategies that merge into a marketing plan. The formulation of strategies comes from the evaluation of market forces that shape the strategic approach of your enterprise.  Competitive analysis will be studied as part of the strategic marketing process. You will also learn how to present your plan to gain support from everyone.

 PROGRAM FOCUS:

· The strategic marketing process

· Key factors that drive successful business models

· Steps and tools in the planning process

· The role of competitive analysis to generate strategies and win

· Segmentation, selecting the right customers

· Creating market leadership and loyal customers

· Aligning your product strategy with your tactics for success.

· Identifying your product’s or service uniqueness

· Formulating your pricing strategy

· Strategic approach of your promotional and advertising efforts.

· Strategic distribution and logistics, with tactical approach.

· Prioritizing your market exposure and penetration

· The marketing plan process that gain support

· Developing your marketing plan

· Analyzing marketing plan examples

· Analyzing your strategies for better performance the next time around

· Integrating your strategies and tactics

· Putting it all together for success, for your best marketing plan ever.

 BENEFITS:

This intensive 2 day seminar cover all the core strategic and tactical skills you need to successfully manage a product or service from targeting new customers to creating brand leadership, to formulating the specific strategy to generate sales and improve your return on investment.

This course will enable you to develop sustainable and profitable positions for your business.

Learn systematic and practical ways to assemble a strategic plan.

Practice with tools and templates to integrate your strategies, established by your objectives and action plan.