International marketing is everywhere, with an increase in technology, transportation and ease of communications, products and services cover the whole world. International marketing is the performance of business activities and strategies that direct the flow of products and services to consumers and users in more than one nation. It includes the exporting and importing of goods and even the manufacturing of goods abroad. Each country in which a company operates adds to the uncertainty and risks, that is why you need to understand the principles of international marketing to succeed. Once a company has decided to expand its markets abroad, it will need knowledgeable people to direct its strategies. This 2-day course provides all the insights you need to achieve your goals in international markets.

 PROGRAM FOCUS:

 Key international marketing concepts, exporting and importing

¨ Changes in international orientation of companies

¨ What is “Globalization” and how different are international markets

¨ Business customs and practices in global marketing

¨ Assessing international markets opportunities

¨ Analyzing and using multinational marketing information

¨ Developing international marketing strategies

¨ International planning process, standardization vs. specialization

¨ Exports trade mechanics and implications

¨ International distribution systems, transport and logistics

¨ How to coordinate complete and coherent marketing programs

¨ Analyze sample plans for international ventures

¨ Develop your strategic international marketing plan

¨ Understanding the implications of foreign markets and cultures

¨ How to be a successful exporter or international marketer

¨ Putting it all together, and aiming at success

 BENEFITS:

This new intensive 3-day course covers all the aspects of international marketing and is both a valuable refresher course for marketers and a good framework for those starting in international trade either for s product or service.  This course will also provide a competitive edge for those wishing to enter in the globalize world.

This seminar will teach you how to create effective international marketing campaigns as well as understand the cultural differences of the ways of doing business in many countries.

You will be equipped with in-depth knowledge of the multicultural marketplace and import-export process.