The principles of marketing theory and practice are studied in this 2-day course.  Marketing is anything you do in order to get potential customers to contact you and cause a sale, its a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products and services of value to others.   This 2-day introduction to the key concepts of marketing prepare you to apply the marketing mix into a business environment to create profitable solutions. It will enable you to understand the difference between marketing and selling and establish a basic marketing mix for a company, product, idea, or even yourselves.

The value process and how to create loyal customers is also studied as part of the Customer Relationship Marketing.  This course is designed for those without any previous marketing exposure but that realize that without marketing they can not reach their full potential.

PROGRAM FOCUS:

¨ Key marketing concepts and theory

¨ Selling vs. marketing concepts, and advertising vs. marketing

¨ The marketing mix elements

¨ Understanding the product concept, defining price, studying promotion and figuring out distribution

¨ Understanding people’s effect in marketing

¨ Creating customer value and obtaining customer satisfaction through the the value chain

¨ Goals and challenges of customer orientation

¨ Positioning strategy

¨ Putting it all together in a plan

¨ Customer Relationship Marketing-CRM

¨ Laying the groundwork for marketing orientation

BENEFITS:

· This program highlights key success factors to develop a profitable marketing mix for a business, idea, service, product or person.

· Helps you gain complete understanding of the marketing concepts and theory and learn how and when to apply them.

· Provides the framework to understand and creatively overcome business issues and problems.

· By using the marketing mix you’ll be able to put together a cohesive strategy to generate higher profitability

· Learn how to price your products, services or yourself

· The application of the value chain to customers’ development will enable you to capture customer loyalty and satisfaction.

· The principles of CRM- Customer Relations Marketing will help enhance  business performance.