This strategic planning 2-day course will teach you how to develop integrated business strategies that result in growth and better bottom line with a clear direction for the organization. This powerful fact-filled course will build upon the strategic process of business planning and help you formulate a vision and mission statement for your organization as well as to establish goals and timetable for actions and tactics for results.

The strategic planning framework starts with a situation analysis or marketing audit then weaknesses and strengths are assessed against the markets opportunities and risks. Once the strategies are set forth a comprehensive evaluation enables to control the whole process. Learn to exploit core competencies to outperform your competition.

 PROGRAM FOCUS:

· The strategic framework

· What is strategic planning

· The strategic planning process

· Organizing the strategic process

· Components of the planning process

· Goal setting and timetables

· Long range planning vs. short term tactics

· Your current situation analysis

· How to conduct a SWOT Analysis

· Vision and mission statement definition

· Strategy generation for growth and profits

· Analytical techniques

· Planning, implementing and controlling processes using what if scenarios

· The 7 elements of strategy and how to use them

· Managing the strategic process in-house

· Feedback and control for better achievements

· Contingency and alternative future courses of action

 BENEFITS:

Participants of this 2-day course receive tools and templates to generate proven strategies and tactics that can be easily and readily implemented in their companies.

Learn how to plan for long term future of your organization by assessing market opportunities while acknowledging the environment.  Identify the strategic planning process in your organization and learn how to implement the actions necessary for success.

Understand why selecting the right team and the proper business model is half winning the market battle.  Learn how to use analytical tools to determine a business model viability.  Obtain feedback from peers and generate your own strategic plan for growth while gaining support from your stakeholders.