This 2-day seminar focuses on developing value pricing strategies either for services or products. Pricing is one of the oldest arts, it can truly make you or break you.  In this course you’ll learn how to determine and capture the market value of your service or product and generate maximum profits.   Learn why increasing your price may lead to major losses and risk.  The essence of good pricing should be a tactical issue to capture the value that your company creates to the customer. Lets explore the tools and process to successfully price anything.

PROGRAM FOCUS:

· What is pricing and profitable pricing management methodologies

· Value pricing strategies

·  Key questions to ask when you are pricing

· Types of pricing strategies to use

· The strategic pricing process

· Developing an effective pricing strategy

· The break-even formula

· Why is pricing often ineffective

· And what about the costs?

· Market based pricing

· The role of value in pricing decisions

· Understanding how the customers buy and pay what they do

· Factors affecting price sensitivity and how to overcome obstacles

· Managing your price proactively, competitive pricing

· Integrating the elements of profitable pricing in a your strategy

· Practicing how to establish the right pricing strategy.

 BENEFITS: 

This 2-day course will give you the tools you need in an easy to follow format, even you do not like number crunching.  You’ll learn the 3 C’s of setting a price to add customer value.

Understand the process and methodologies used to effectively produce revenue generating prices without “leaving money on the table”.

Avoid the common pitfalls incurred by people setting prices.

Become a strategic price maker and get organized for quality pricing.

Assess the value that your product or service can capture from the market, while increasing your returns.

Integrate your pricing decisions with your business proposition to produce results.

Identify the attributes that can lead you to a better pricing strategy and profitability in the long run.

Learn how to use value pricing as a marketing tool and defend your market from competition.

Learn how to avoid entering into a price war.