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Learn to
strengthen your business image and promote your products or services to gain
access to more customers. New business development skills from concept to
market to profits is the focus of this 2-day intensive course. Good marketers
understand how communication tools work and how to use those tools to access
their customers. You’ll find how you can tap into opportunities for market
exposure. This course will cover the different aspects of promotion like
advertising, sales promotion, public relations, personal selling and direct
marketing. And as a bonus you’ll learn how to toot your own horn to get noticed
and receive the recognition you deserve.
PROGRAM
FOCUS:
· Understanding
the different elements of your communications mix.
· Defining
the communication process.
· Steps
in developing effective communication pieces.
· Identifying
your target audience and how to reach them.
· Determining
your communication objectives.
· What
is advertising
· What
is sales promotion
· What
is public relations
· What
is personal sales development
· Steps
for new business development
· Selecting
your communication channel
· How
to establish your promotional and communication budget
· Factors
in setting your communication strategy
· Organizing
and managing your communication strategy
· Putting
your communications campaign
BENEFITS:
Whether
you are a seasoned marketer or a student looking additional knowledge in the
marketing field, this course will improve your under-standing of the keys to
success with promotion. Learn the step-by-step process to take your concept to
the market and start getting noticed. Learn how to evaluate your communications
performance and ideas and prevent expensive mistakes. Identify the issues and
attributes of your communications platform that need to be screened for proven
success. Define priorities in communications process. Identify your current
situation and learn how to apply a promotion strategy in each case. Test the
water before you plunge, evaluate your ideas and secure company back up.
Put
together your communications campaign for best results.
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