Marketing information systems need to be developed and implemented to produce the expected results. As M. Harper said: “ To manage a business well is to manage its future; and to manage the future is to manage information.”

Good information helps you make better decisions. This program enables you to understand effective marketing research, develop surveys, feedback forms and quantitative tools that will enhance your decision making, align your organization to the market’s needs and improve your customer satisfaction by applying remedial actions.  This 2-day course will give you the tools and skills you need to effectively manage your marketing research and achieve that competitive edge.

PROGRAM FOCUS:

· The concept of marketing research

· The difference between market research and marketing research

· Developing a marketing intelligence system

· Determine your marketing information needs for success

· Defining the marketing research process and implementation.

· Data sources and sampling techniques.

· Understanding market research suppliers.

· Defining the problem and research objective.

· Quantitative analysis vs. qualitative analysis.

· Preparing winning questionnaires.

· Developing surveys that produce a wealth of information.

· Analyzing data gathered to make sense.

· Designing recipient-friendly and actionable reports.

 BENEFITS:

Obtaining the right information will enhance your decision-making process.  This 2-day intensive course will enable you to manage the whole marketing research process and understand the implications of good data gathering.  This course is aimed at providing practical, well-rounded knowledge of the research process.

Those with more experience in the field may find it provides a fresh outlook and up-to-date refresher of the research techniques and management aspects of conducting research studies. It’s sessions examine the research process focusing on the challenges of data gathering and using surveys to obtain customer feedback to improve operations.

The success of the research is largely determined before the data is collected by properly identifying the problem at hand, this seminar will lead you through this process. Learn how to present your findings so you can gain credibility, shine and obtain everyone’s support for action.