This 2-day course will benefit both traditional service providers as well as those with limited exposure to marketing a service.  It is ideal for anyone offering a service for profit, whether a small business or large. Entrepreneurs and students will benefits from the insights of this program.

At the end of this course, you will obtain the tools and tactics that will enable you to design a profitable service practice, conduct a systematic planning process and add value to your customers.   This seminar aims at providing the basic methodologies and skills that can be successfully applied to all service providers

PROGRAM FOCUS:

· The concept of services and its characteristics

· Understand the difference between product and  service and how to improve your service performance

· An integrated framework for services organizations

· Quality as a fundamental issue in creating value for services

· Mapping your service process to streamline performance and get improvements easier

· The service process as the value generating process

· Generating trustworthy service and loyal customers

· Service strategies for growth

· Customer orientation and service marketing

· Successfully applying service strategies

· Building a market driven organization

· Obtaining referrals and more business from your current satisfied customers

· Internal marketing, why applying marketing principles to your employees will improve your service.

· Services marketing integration, put it all together with a proven plan.

BENEFITS:

Marketing services is translating the total experience of your service in a way that your customer gets delighted and satisfied.

This course will teach you proven strategies and tactics to apply to your service and improve your business by providing and delivering ultimate customer satisfaction, so your customers will give you referrals and come back for more.  Learn how to measure your service performance from the customer’s point of view and get best results by integrating all of your efforts into a better quality service. Getting employees to act like owners and stay customer oriented.